The Business II Course (EGI CA) deals with the international business of companies operating in today’s globalized contexts.
After having explained the reasons behind the internationalization process, the Course aims to: illustrate the issues that arise at the various stages of international development; to identify the key variables that influence it; and to identify the various methods and instruments through which the process of internationalization unfolds. Students at the end of the course will be able to:
1) To know and interpret the logic and actions of the actors involved in the international context;
2) To know and discuss the basic elements concerning the international development process;
3) To know and apply the basic tools for the analysis of the attractiveness of the Country to support managerial decisions;
4) To Analyze the competitive situation of the sector and select solutions for the approach to international markets in terms of strategies, methods and penetration of the target markets.
today’s globalized contexts.